Why Companies Are Turning to the Hybrid Cloud Model

The rise of cloud services has transformed data storage and overall computing, with businesses leveraging cloud providers like Amazon, Google and Microsoft to power everything from email to how employees store documents.

Yet because of concerns such as data privacy and control, many businesses do not want to move all of their data and IT operations to the public cloud. However, they also want to leverage some of the benefits of the cloud such as flexibility and scalability. That’s why many companies turn to a hybrid cloud model, where they can use a combination of public cloud services and private cloud services, where the company would be in control of their own cloud infrastructure.

In 2019, 58% of companies reported using hybrid cloud strategies, up from 51% the year prior, according to Flexera.

Factors Behind Choosing the Hybrid Cloud Model

Factors Behind Choosing the Hybrid Cloud Model

The specific reasons why companies choose hybrid cloud models can vary widely based on factors such as their existing agreements and performance with cloud services providers, as well as considerations like regulations around data control that may not apply to all companies.

Broadly, however, companies are turning to the hybrid cloud model to optimize:

Although the hybrid cloud model isn’t necessarily as straightforward as just using the public cloud, it can be a happy medium for companies that want to leverage both public and private options for security, control and cost purposes. Organizations can also potentially incorporate local, offline storage options like external hard drives too in order to fully customize their data storage. Not every company benefits from using the hybrid cloud model, but it’s generally worth considering this option to see if it helps meet your company’s specific needs.